How can we encourage “non-smokers” to quit smoking? Collaborative Change have been working in close partnership with the Ontario Ministry of Health (MoH) and BBDO to design behaviour change…
Knowsley Health and Wellbeing: Smoking cessation
How can we make our Stop Smoking Services more client-centred? Smoking prevalance within disadvantaged communities lies at the heart of the UK’s ongoing drive to reduce…
NHS Blackpool: Illicit tobacco
Now that we have increased awareness of illicit tobacco how can we trigger a normative shift? Building on a pan-regional intervention developed by The Hub to raise…
Tobacco Free Futures: Illicit tobacco
How do we initiate a normative shift when behaviours are so ingrained? Controlling the price of tobacco is the single most effective lever in reducing smoking prevalence. With illicit…
Tobacco Free Futures: Smoking cessation
How can we ensure community interests are reflected by policy? Following the election of the Coalition Government in 2010, the Department of Health issued of…
NHS Stockport: Smoking cessation
How can branding reduce smoking rates in a community where smoking is the prevailing norm? In 2009, The Hub worked with NHS Stockport on a…