Understanding human behaviour: a more complex approach
Large-scale surveys are useful but if we are serious about changing behaviours, we must use every tool to understand human complexity. Recent advances in behavioural economics, cognitive neuroscience, network theory and social psychology more generally have overturned...
Homer, Odysseus and the Future of Behavioural Insights
On returning home to from the Trojan War, the legendary Greek hero Odysseus was forced to sail past the Sirens. This group of beautiful maidens were renowned for beguiling sailors with their angelic voices, inducing such delirium that their victims succumb and dash...
We simplified a letter and increased customer engagement by 24%
Over the last 2 years we have been working with Social Housing providers across the UK to explore how the application of behavioural insights could increase revenue and reduce costs. In line with our commitment to evidence-based practice, we encourage the use...
Can Technology Drive Behaviour Change?
On the 16th November 2013, I delivered a presentation at a Drinkaware conference designed to answer the question ‘Can Technology Drive Behaviour Change?’. What follows is a transcription of the talk along with the images of the slides at appropriate...
What impact does radical discontinuity have on the predictive power of ML trained on past behavioural data? If business is no longer ‘as usual’, ... what does this mean for black box models built in the PC (pre-Covid) era? Are we / should be worried? #ai https://buff.ly/3jW6Cyv
Not sure we needed a peer-reviewed paper to establish that 'co-designing nudges' is a contradiction in terms, but good to call it out all the same. ... #behaviouralscience #behavioralscience #nudge #codesign https://buff.ly/3m0f2Y9
Sad news. Bandura's name doesn't appear as often as it should in behavioural science , but he was instrumental in reversing psychology out of the ... Behaviourism cul-de-sac that Skinner, Watson et al had parked it in. #behaviouralscience #behavioralscience https://buff.ly/3yNo5za