Human beings are like sponges

Human beings are like sponges

The Considered_ approach is based as much on the need to deepen and diversify our understanding of human behaviour as it is on the benefits of meaningful participation. Central to achieving this deeper understand is the need to approach behaviour as being...
Fear appeals in social marketing

Fear appeals in social marketing

Fear appeals or ‘shock tactics’ have been a staple of social marketing programmes since before the discipline existed. Despite a wealth of research casting doubt on its effectiveness, the approach continues to prove popular amongst commissioners and practitioners....
A new perspective on immediate gratification

A new perspective on immediate gratification

Decision fatigue and ego depletion: Implications for behaviour change In a fascinating essay in the New York Times (thanks to Michael Rothschild for the signpost), John Tierney outlines a bank of research into ‘Decision Fatigue’, a specific example of the more general...
Financial incentives and behaviour change

Financial incentives and behaviour change

In austere times, can bribery be healthy? : A special report by Reuters Click here to view the full report—a largely balanced discussion of the pros and cons of financial incentives. Some further points of consideration based on Considered’s empowerment-based...