by Considered_ | Jan 15, 2021 | Writing
The Considered_ approach is based as much on the need to deepen and diversify our understanding of human behaviour as it is on the benefits of meaningful participation. Central to achieving this deeper understand is the need to approach behaviour as being...
by Considered_ | Jan 15, 2021 | Writing
Fear appeals or ‘shock tactics’ have been a staple of social marketing programmes since before the discipline existed. Despite a wealth of research casting doubt on its effectiveness, the approach continues to prove popular amongst commissioners and practitioners....
by Considered_ | Jan 1, 2021 | Writing
Decision fatigue and ego depletion: Implications for behaviour change In a fascinating essay in the New York Times (thanks to Michael Rothschild for the signpost), John Tierney outlines a bank of research into ‘Decision Fatigue’, a specific example of the more general...
by Considered_ | Jan 1, 2021 | Writing
In austere times, can bribery be healthy? : A special report by Reuters Click here to view the full report—a largely balanced discussion of the pros and cons of financial incentives. Some further points of consideration based on Considered’s empowerment-based...
by Considered_ | Jan 1, 2021 | Sustainability, Writing
Experts in public health have struggled with enabling behaviour change for years. The sustainability sector should learn what it can from their experiences. Consumer behaviour change is the challenge of our time. As governments and brands are beginning to realise,...