BEING GOOD IS NO LONGER ENOUGH.
DOING GOOD IS THE NEW ADVANTAGE
“The client community is ahead of its agency partners [when it comes to Purpose]. Which is a shame, as there was-—still is—an opportunity for agencies to lead the charge, develop the thinking and practices and get back upstream, where the big strategy decisions are taken.” —Tim Lindsay, CEO, D&AD.
Brand and ad industry leaders are clear: Purpose is the new brand currency. Sustainability, social impact, responsibility, ethics-—what we used to call CSR is being catapulted from the periphery of the comms plan to the beating heart of the brand strategy.
Through this half-day interactive seminar, Steven Johnson will demonstrate how these emerging themes will impact your work and your agency and how they can be leveraged to generate competitive advantage in an increasingly difficult market place.
Unilever, Marks & Spencers, Sainsburys, Kingfisher… an increasing number of global brands are building the future of their businesses around Purpose. As these trends filter down, clients are looking to their creative partners for innovation in these areas. Is your agency ready to respond?
WHAT WILL WE LEARN?
- Why Purpose is important to your work and your agency.
- How it can help you win even more new business.
- How it can inspire your teams to produce even better work.
- How it can differentiate you from your competitors.
- How it can help attract and retain talent.
WHO SHOULD ATTEND?
This seminar is primarily for senior planners, creatives and account handlers, but will benefit anyone involved in the advertising industry.
HOW MUCH WILL IT COST?
£1500, delivered on your premises for up to 15 people. Includes all materials and bespoke post-session takeaway.
HOW DO WE BOOK A SESSION?
Email firstname.lastname@example.org with your contact details and we’ll be in touch to discuss possible dates.
WHAT IS CONSIDERED?
Steven Johnson is Considered. He is an independent writer, speaker and consultant specialising in CSR and social innovation. He is ECD at social design consultancy Considered_ and for the last three years has been working as a Trustee for D&AD. He writes and delivers courses for The Guardian and D&AD and is author of Considered Creative, an upcoming book based on the themes of this session.