Considered_ in Belgium
Following a presentation we delivered to the UNICEF Baby Friendly conference in Bournemouth, we were approached by DeBakermat, a Flanders-based charity dedicated to supporting vulnerable young mothers. A few months later the project leads flew in to visit us at our...
Breastfeeding campaign goes viral
We produced this viral video as part of our award-winning breastfeeding initiation campaign, Be A Star. It was a great success, leading to a 13% increase in breastfeeding initiation rates. Given the organic, word-of-mouth transmission that drove the success of the...
NHS Stockport: Smoking cessation
How can branding reduce smoking rates in a community where smoking is the prevailing norm? In 2009, Considered_ worked with NHS Stockport on a National Social Marketing demonstration project in Brinnington, Greater Manchester. This small, tightly knit community had an...RSPCA: Cat Neutering
How can we address the issue of cat overpopulation by encouraging responsible ownership? The RSPCA, along with other cat welfare charities, has been running educational programmes and operational initiatives to encourage owners to neuter their cats for many years....
Considered_ in the North Sea
As intrepid researcher-designers and frustrated adventurers, a project that included sea survival training, underwater helicopter escapes and getting stranded on a gas installation 15 miles off the Anglian coast proved to be a dream come true. There’s a lot of...
What impact does radical discontinuity have on the predictive power of ML trained on past behavioural data? If business is no longer ‘as usual’, ... what does this mean for black box models built in the PC (pre-Covid) era? Are we / should be worried? #ai https://buff.ly/3jW6Cyv
Not sure we needed a peer-reviewed paper to establish that 'co-designing nudges' is a contradiction in terms, but good to call it out all the same. ... #behaviouralscience #behavioralscience #nudge #codesign https://buff.ly/3m0f2Y9
Sad news. Bandura's name doesn't appear as often as it should in behavioural science , but he was instrumental in reversing psychology out of the ... Behaviourism cul-de-sac that Skinner, Watson et al had parked it in. #behaviouralscience #behavioralscience https://buff.ly/3yNo5za