by Considered_ | Jan 15, 2021 | Public Health, Work, Writing
Following a presentation we delivered to the UNICEF Baby Friendly conference in Bournemouth, we were approached by DeBakermat, a Flanders-based charity dedicated to supporting vulnerable young mothers. A few months later the project leads flew in to visit us at our...
by Considered_ | Jan 15, 2021 | Public Health, Work
We produced this viral video as part of our award-winning breastfeeding initiation campaign, Be A Star. It was a great success, leading to a 13% increase in breastfeeding initiation rates. Given the organic, word-of-mouth transmission that drove the success of the...
by Considered_ | Jan 15, 2021 | Public Health, Work
How can branding reduce smoking rates in a community where smoking is the prevailing norm? In 2009, Considered_ worked with NHS Stockport on a National Social Marketing demonstration project in Brinnington, Greater Manchester. This small, tightly knit community had an...
by Considered_ | Jan 1, 2021 | Public Health
How can we encourage “non-smokers” to quit smoking? Considered_ have been working in close partnership with the Ontario Ministry of Health (MoH) and BBDO to design behaviour change communications for a particularly hard to reach group, young social...
by Considered_ | Jan 1, 2021 | Public Health
Now that we have increased awareness of illicit tobacco how can we trigger a normative shift? Building on a pan-regional intervention developed by Considered_ to raise awareness of the dangers of illicit tobacco, our team began to explore more direct approaches by...
by Considered_ | Jan 1, 2021 | Public Health, Work
Increasing uptake of Chlamydia screening amongst young people through a targeted behaviour change intervention. Target Audience Under 25-year-old males and females within the borders of Derby City and Derbyshire County. Approach Conducted insight to develop and refine...