Breastfeeding campaign goes viral
We produced this viral video as part of our award-winning breastfeeding initiation campaign, Be A Star. It was a great success, leading to a 13% increase in breastfeeding initiation rates. Given the organic, word-of-mouth transmission that drove the success of the...
NHS Stockport: Smoking cessation
How can branding reduce smoking rates in a community where smoking is the prevailing norm? In 2009, Considered_ worked with NHS Stockport on a National Social Marketing demonstration project in Brinnington, Greater Manchester. This small, tightly knit community had an...
Ontario Ministry of Health: Social smoking
How can we encourage “non-smokers” to quit smoking? Considered_ have been working in close partnership with the Ontario Ministry of Health (MoH) and BBDO to design behaviour change communications for a particularly hard to reach group, young social...
NHS Blackpool: Illicit tobacco
Now that we have increased awareness of illicit tobacco how can we trigger a normative shift? Building on a pan-regional intervention developed by Considered_ to raise awareness of the dangers of illicit tobacco, our team began to explore more direct approaches by...
Sexual Health: STI screening
Increasing uptake of Chlamydia screening amongst young people through a targeted behaviour change intervention. Target Audience Under 25-year-old males and females within the borders of Derby City and Derbyshire County. Approach Conducted insight to develop and refine...
What impact does radical discontinuity have on the predictive power of ML trained on past behavioural data? If business is no longer ‘as usual’, ... what does this mean for black box models built in the PC (pre-Covid) era? Are we / should be worried? #ai https://buff.ly/3jW6Cyv
Not sure we needed a peer-reviewed paper to establish that 'co-designing nudges' is a contradiction in terms, but good to call it out all the same. ... #behaviouralscience #behavioralscience #nudge #codesign https://buff.ly/3m0f2Y9
Sad news. Bandura's name doesn't appear as often as it should in behavioural science , but he was instrumental in reversing psychology out of the ... Behaviourism cul-de-sac that Skinner, Watson et al had parked it in. #behaviouralscience #behavioralscience https://buff.ly/3yNo5za