Considered_ in Belgium

Considered_ in Belgium

Following a presentation we delivered to the UNICEF Baby Friendly conference in Bournemouth, we were approached by DeBakermat, a Flanders-based charity dedicated to supporting vulnerable young mothers. A few months later the project leads flew in to visit us at our...
Breastfeeding campaign goes viral

Breastfeeding campaign goes viral

We produced this viral video as part of our award-winning breastfeeding initiation campaign, Be A Star. It was a great success, leading to a 13% increase in breastfeeding initiation rates. Given the organic, word-of-mouth transmission that drove the success of the...
NHS Stockport: Smoking cessation

NHS Stockport: Smoking cessation

How can branding reduce smoking rates in a community where smoking is the prevailing norm? In 2009, Considered_ worked with NHS Stockport on a National Social Marketing demonstration project in Brinnington, Greater Manchester. This small, tightly knit community had an...
Ontario Ministry of Health: Social smoking

Ontario Ministry of Health: Social smoking

How can we encourage “non-smokers” to quit smoking? Considered_ have been working in close partnership with the Ontario Ministry of Health (MoH) and BBDO to design behaviour change communications for a particularly hard to reach group, young social...
NHS Blackpool: Illicit tobacco

NHS Blackpool: Illicit tobacco

Now that we have increased awareness of illicit tobacco how can we trigger a normative shift? Building on a pan-regional intervention developed by Considered_ to raise awareness of the dangers of illicit tobacco, our team began to explore more direct approaches by...
Sexual Health: STI screening

Sexual Health: STI screening

Increasing uptake of Chlamydia screening amongst young people through a targeted behaviour change intervention. Target Audience Under 25-year-old males and females within the borders of Derby City and Derbyshire County. Approach Conducted insight to develop and refine...