Introduction
The Considered_ themes are the subject of an upcoming book by Steven Johnson. The Introductory chapter is available below for free. Email book@considered.org.uk or join our LinkedIn group to be notified when we release future excerpts. Things are changing. Consumers,...The Business Case
Our approach is driven by a hard-and-fast business case. Sustainability and purpose represent an opportunity to differentiate your agency and your skills; to generate new modes of consumer value; to recruit and retain talent and to inspire more engaging, effective...The Book
The Considered_ themes are the subject of an upcoming book by Steven Johnson. He’ll be using this website to share thoughts, references and case studies and will be making chapter excerpts available closer to publication. As an upcoming book, Considered Creative...
What impact does radical discontinuity have on the predictive power of ML trained on past behavioural data? If business is no longer ‘as usual’, ... what does this mean for black box models built in the PC (pre-Covid) era? Are we / should be worried? #ai https://buff.ly/3jW6Cyv
Not sure we needed a peer-reviewed paper to establish that 'co-designing nudges' is a contradiction in terms, but good to call it out all the same. ... #behaviouralscience #behavioralscience #nudge #codesign https://buff.ly/3m0f2Y9
Sad news. Bandura's name doesn't appear as often as it should in behavioural science , but he was instrumental in reversing psychology out of the ... Behaviourism cul-de-sac that Skinner, Watson et al had parked it in. #behaviouralscience #behavioralscience https://buff.ly/3yNo5za