Create happiness
A growing number of consumers, academics and governments believe the advertising and design industries have played an instrumental role in fuelling unsustainable consumption. The reach and influence of our work is such that is has fuelled damaging behaviour and even...Go lightly
If we fail to respond our response to climate change is not urgent and effective, the systems that underpin our society will begin to fail. Before the threat to our species and planet manifest themselves, it will be our businesses and economies that start to buckle,...Transcend disciplines: from T-Shaped people to X-perts
Whilst creative communication is a key driver of positive social change, it will only ever be part of the solution. If we are to effectively drive change based on our Understanding of People and Complexity, we must incorporate a wider range of disciplines into our...Embrace complexity: from creativity to innovation
The social, environmental and economic challenges we face are ‘wicked’ problems: highly complex, multi-faceted and embedded in intricate systems. If we are to rise to the sustainability challenge and grasp the opportunities it represents we must burst out...Understand People: from communication to behaviour change
Effective communication and innovation must start with respect for the people we aim to engage and an understanding of what moves and motivates them. In the context of the challenges we face and the more complex values that are emerging, this theme will become...
What impact does radical discontinuity have on the predictive power of ML trained on past behavioural data? If business is no longer ‘as usual’, ... what does this mean for black box models built in the PC (pre-Covid) era? Are we / should be worried? #ai https://buff.ly/3jW6Cyv
Not sure we needed a peer-reviewed paper to establish that 'co-designing nudges' is a contradiction in terms, but good to call it out all the same. ... #behaviouralscience #behavioralscience #nudge #codesign https://buff.ly/3m0f2Y9
Sad news. Bandura's name doesn't appear as often as it should in behavioural science , but he was instrumental in reversing psychology out of the ... Behaviourism cul-de-sac that Skinner, Watson et al had parked it in. #behaviouralscience #behavioralscience https://buff.ly/3yNo5za