2030: An Advertising Odyssey

This section will predict and depict the future of advertising through the development of an extended scenario. The themes and forecasts of the book will be brought to life in a detailed description of the brandscape of 2030. Covering social, economic environmental...

Create happiness

A growing number of consumers, academics and governments believe the advertising and design industries have played an instrumental role in fuelling unsustainable consumption. The reach and influence of our work is such that is has fuelled damaging behaviour and even...

Go lightly

If we fail to respond our response to climate change is not urgent and effective, the systems that underpin our society will begin to fail. Before the threat to our species and planet manifest themselves, it will be our businesses and economies that start to buckle,...