Design Accreditation for the UK
An opportunity to shape the future of the design industry… Steven Johnson is chairing a working group for the DBA (Design Business Association) to investigate how an independent accreditation scheme for design businesses could benefit both providers and buyers. As...
Breastfeeding campaign goes viral
We produced this viral video as part of our award-winning breastfeeding initiation campaign, Be A Star. It was a great success, leading to a 13% increase in breastfeeding initiation rates. Given the organic, word-of-mouth transmission that drove the success of the...
Considered_ in Belgium
Following a presentation we delivered to the UNICEF Baby Friendly conference in Bournemouth, we were approached by DeBakermat, a Flanders-based charity dedicated to supporting vulnerable young mothers. A few months later the project leads flew in to visit us at our...
Considered_ with cats!
As the principles and processes behind Considered_ have become more seasoned, we’re being invited to apply the approach to an increasingly diverse range of issues. As passionate social changemakers, this takes us on some exhilarating journeys, keeping our perspectives...
What impact does radical discontinuity have on the predictive power of ML trained on past behavioural data? If business is no longer ‘as usual’, ... what does this mean for black box models built in the PC (pre-Covid) era? Are we / should be worried? #ai https://buff.ly/3jW6Cyv
Not sure we needed a peer-reviewed paper to establish that 'co-designing nudges' is a contradiction in terms, but good to call it out all the same. ... #behaviouralscience #behavioralscience #nudge #codesign https://buff.ly/3m0f2Y9
Sad news. Bandura's name doesn't appear as often as it should in behavioural science , but he was instrumental in reversing psychology out of the ... Behaviourism cul-de-sac that Skinner, Watson et al had parked it in. #behaviouralscience #behavioralscience https://buff.ly/3yNo5za