NHS Stockport: Smoking cessation

NHS Stockport: Smoking cessation

How can branding reduce smoking rates in a community where smoking is the prevailing norm? In 2009, Considered_ worked with NHS Stockport on a National Social Marketing demonstration project in Brinnington, Greater Manchester. This small, tightly knit community had an...
Design Accreditation for the UK

Design Accreditation for the UK

An opportunity to shape the future of the design industry… Steven Johnson is chairing a working group for the DBA (Design Business Association) to investigate how an independent accreditation scheme for design businesses could benefit both providers and buyers. As...
Breastfeeding campaign goes viral

Breastfeeding campaign goes viral

We produced this viral video as part of our award-winning breastfeeding initiation campaign, Be A Star. It was a great success, leading to a 13% increase in breastfeeding initiation rates. Given the organic, word-of-mouth transmission that drove the success of the...
Considered_ in Belgium

Considered_ in Belgium

Following a presentation we delivered to the UNICEF Baby Friendly conference in Bournemouth, we were approached by DeBakermat, a Flanders-based charity dedicated to supporting vulnerable young mothers. A few months later the project leads flew in to visit us at our...
Considered_ with cats!

Considered_ with cats!

As the principles and processes behind Considered_ have become more seasoned, we’re being invited to apply the approach to an increasingly diverse range of issues. As passionate social changemakers, this takes us on some exhilarating journeys, keeping our perspectives...