Human beings are like sponges
The Considered_ approach is based as much on the need to deepen and diversify our understanding of human behaviour as it is on the benefits of meaningful participation. Central to achieving this deeper understand is the need to approach behaviour as being...
Considered_ and youth smoking
Considered_ co-founder Steven Johnson recently had a fascinating conversation with Diane Fenner, Head of Health and Education Partnerships at Cambridgeshire PSHE Service about a youth smoking intervention that she has recently launched. Here he shares his thoughts on...
Big Society Behaviour Change
Steven Johnson recently delivered a presentation to the HSJ Behaviour Change and Social Marketing conference focused on what the behaviour change landscape will look like when (if) the big society vision begins to take shape. It focused on three key areas: How social...
Collaborative exChange at WSMC
We are delighted to have been invited to present our Considered_ approach to the 2nd World Social Marketing Conference in Dublin next week (11–12 April 2012). Held biannually, this global gathering distills a range huge array of opportunity into two short days, and we...
What impact does radical discontinuity have on the predictive power of ML trained on past behavioural data? If business is no longer ‘as usual’, ... what does this mean for black box models built in the PC (pre-Covid) era? Are we / should be worried? #ai https://buff.ly/3jW6Cyv
Not sure we needed a peer-reviewed paper to establish that 'co-designing nudges' is a contradiction in terms, but good to call it out all the same. ... #behaviouralscience #behavioralscience #nudge #codesign https://buff.ly/3m0f2Y9
Sad news. Bandura's name doesn't appear as often as it should in behavioural science , but he was instrumental in reversing psychology out of the ... Behaviourism cul-de-sac that Skinner, Watson et al had parked it in. #behaviouralscience #behavioralscience https://buff.ly/3yNo5za