Fear appeals in social marketing

Fear appeals in social marketing

Fear appeals or ‘shock tactics’ have been a staple of social marketing programmes since before the discipline existed. Despite a wealth of research casting doubt on its effectiveness, the approach continues to prove popular amongst commissioners and practitioners....
Human beings are like sponges

Human beings are like sponges

The Considered_ approach is based as much on the need to deepen and diversify our understanding of human behaviour as it is on the benefits of meaningful participation. Central to achieving this deeper understand is the need to approach behaviour as being...
Considered_ and youth smoking

Considered_ and youth smoking

Considered_ co-founder Steven Johnson recently had a fascinating conversation with Diane Fenner, Head of Health and Education Partnerships at Cambridgeshire PSHE Service about a youth smoking intervention that she has recently launched. Here he shares his thoughts on...
Big Society Behaviour Change

Big Society Behaviour Change

Steven Johnson recently delivered a presentation to the HSJ Behaviour Change and Social Marketing conference focused on what the behaviour change landscape will look like when (if) the big society vision begins to take shape. It focused on three key areas: How social...
Collaborative exChange at WSMC

Collaborative exChange at WSMC

We are delighted to have been invited to present our Considered_ approach to the 2nd World Social Marketing Conference in Dublin next week (11–12 April 2012). Held biannually, this global gathering distills a range huge array of opportunity into two short days, and we...