Considered_ is a behavioural insights consultancy. For over a decade, we have been helping organisations drive positive change through a focus on human behaviour.

Working across the UK, Europe and North America, we have built a well-respected body of work, based on intelligent thought and evidence-based practice.

The impact of our projects has been recognised with awards from the Design Business Association, D&AD and the German Design Council and we are regularly invited to share our work through conferences and publications, both in industry and academia.

As a behavioural insights consultancy, our approach is inherently multi-disciplinary. Our team incorporates data scientists, qualitative researchers, behavioural scientists and communications professionals.

We work across a variety of sectors with specialist expertise in public health, social housing and sustainability.

 

 

Steven is Considered. 

Steven Johnson is a writer, speaker and consultant working at the intersection of behavioural insights, data science and human-centred design.

In 2014 he launched one of the first specialist behavioural insights consultancies in the UK, successfully growing and selling what had become an award-winning business in 2019. He is a Fellow of the RSA and Founder at Considered.

Over the last decade he has worked extensively across sectors, helping organisations, teams and individuals drive improvement through a behavioural approach to innovation. He has lead insight and design on a vast range of award-winning behaviour change projects, incorporating over 40 randomised controlled trials (RCTs).

Working with clients across the UK, Europe and North America his work has received recognition from Cannes Lions, D&AD, IPA, AHC, How-Do and the German Design Council.

He served 3 years as an NED with global advertising body D&AD, helping the executive team develop their undertanding, positioning and offer in relation to sustainability and positive social change.

In 2014 he founded a community running club and charity focussed on raising awareness and funds to find a cure for Cystic Fibrosis. Over his 6 years as Chair of Running4CF, its 350 strong membership collectively raised over £100,000 and inspired hundreds of people to begin their running journey.

Fear appeals in social marketing

Fear appeals or ‘shock tactics’ have been a staple of social marketing programmes since before the discipline existed. Despite a wealth of research casting doubt on its effectiveness, the approach continues to prove popular amongst commissioners and practitioners....

Considered_ with cats!

As the principles and processes behind Considered_ have become more seasoned, we’re being invited to apply the approach to an increasingly diverse range of issues. As passionate social changemakers, this takes us on some exhilarating journeys, keeping our perspectives...

Considered_ in Belgium

Following a presentation we delivered to the UNICEF Baby Friendly conference in Bournemouth, we were approached by DeBakermat, a Flanders-based charity dedicated to supporting vulnerable young mothers. A few months later the project leads flew in to visit us at our...

Breastfeeding campaign goes viral

We produced this viral video as part of our award-winning breastfeeding initiation campaign, Be A Star. It was a great success, leading to a 13% increase in breastfeeding initiation rates. Given the organic, word-of-mouth transmission that drove the success of the...

Design Accreditation for the UK

An opportunity to shape the future of the design industry… Steven Johnson is chairing a working group for the DBA (Design Business Association) to investigate how an independent accreditation scheme for design businesses could benefit both providers and buyers. As...

NHS Stockport: Smoking cessation

How can branding reduce smoking rates in a community where smoking is the prevailing norm? In 2009, Considered_ worked with NHS Stockport on a National Social Marketing demonstration project in Brinnington, Greater Manchester. This small, tightly knit community had an...

Collaborative exChange at WSMC

We are delighted to have been invited to present our Considered_ approach to the 2nd World Social Marketing Conference in Dublin next week (11–12 April 2012). Held biannually, this global gathering distills a range huge array of opportunity into two short days, and we...

Big Society Behaviour Change

Steven Johnson recently delivered a presentation to the HSJ Behaviour Change and Social Marketing conference focused on what the behaviour change landscape will look like when (if) the big society vision begins to take shape. It focused on three key areas: How social...

Considered_ and youth smoking

Considered_ co-founder Steven Johnson recently had a fascinating conversation with Diane Fenner, Head of Health and Education Partnerships at Cambridgeshire PSHE Service about a youth smoking intervention that she has recently launched. Here he shares his thoughts on...

Human beings are like sponges

The Considered_ approach is based as much on the need to deepen and diversify our understanding of human behaviour as it is on the benefits of meaningful participation. Central to achieving this deeper understand is the need to approach behaviour as being...

What impact does radical discontinuity have on the predictive power of ML trained on past behavioural data? If business is no longer ‘as usual’, ... what does this mean for black box models built in the PC (pre-Covid) era? Are we / should be worried? #ai https://buff.ly/3jW6Cyv

Not sure we needed a peer-reviewed paper to establish that 'co-designing nudges' is a contradiction in terms, but good to call it out all the same. ... #behaviouralscience #behavioralscience #nudge #codesign https://buff.ly/3m0f2Y9

Sad news. Bandura's name doesn't appear as often as it should in behavioural science , but he was instrumental in reversing psychology out of the ... Behaviourism cul-de-sac that Skinner, Watson et al had parked it in. #behaviouralscience #behavioralscience https://buff.ly/3yNo5za

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