Considered_ is a behavioural insights consultancy. For over a decade, we have been helping organisations drive positive change through a focus on human behaviour.
Working across the UK, Europe and North America, we have built a well-respected body of work, based on intelligent thought and evidence-based practice.
The impact of our projects has been recognised with awards from the Design Business Association, D&AD and the German Design Council and we are regularly invited to share our work through conferences and publications, both in industry and academia.
As a behavioural insights consultancy, our approach is inherently multi-disciplinary. Our team incorporates data scientists, qualitative researchers, behavioural scientists and communications professionals.
Steven is Considered.
Steven Johnson is a writer, speaker and consultant working at the intersection of behavioural insights, data science and human-centred design.
In 2014 he launched one of the first specialist behavioural insights consultancies in the UK, successfully growing and selling what had become an award-winning business in 2019. He is a Fellow of the RSA and Founder at Considered.
Over the last decade he has worked extensively across sectors, helping organisations, teams and individuals drive improvement through a behavioural approach to innovation. He has lead insight and design on a vast range of award-winning behaviour change projects, incorporating over 40 randomised controlled trials (RCTs).
Working with clients across the UK, Europe and North America his work has received recognition from Cannes Lions, D&AD, IPA, AHC, How-Do and the German Design Council.
He served 3 years as an NED with global advertising body D&AD, helping the executive team develop their undertanding, positioning and offer in relation to sustainability and positive social change.
In 2014 he founded a community running club and charity focussed on raising awareness and funds to find a cure for Cystic Fibrosis. Over his 6 years as Chair of Running4CF, its 350 strong membership collectively raised over £100,000 and inspired hundreds of people to begin their running journey.