We produced this viral video as part of our award-winning breastfeeding initiation campaign, Be A Star. It was a great success, leading to a 13% increase in breastfeeding initiation rates. Given the organic, word-of-mouth transmission that drove the success of the programme within grass-roots offline communities, we’ve developed this short film to serve the same purpose within the global online community.
Please share this link amongst your networks. A big thank you to Preston Mum, Laura Taylor and little Emily—the real stars of this clip. For more information on Be A Star, see our video case study here and the National Social Marketing Centre’s Showcase with full evaluation here.