Increasing uptake of Chlamydia screening amongst young people through a targeted behaviour change intervention.

Target Audience

Under 25-year-old males and females within the borders of Derby City and Derbyshire County.

Approach

  • Conducted insight to develop and refine services to best meet target audience needs: focus groups, paired and depth interviews.
  • Created segmentation model of sexually active young people to allow for future development of bespoke interventions.