- If we fail to respond our response to climate change is not urgent and effective, the systems that underpin our society will begin to fail.
- Before the threat to our species and planet manifest themselves, it will be our businesses and economies that start to buckle, with disastrous knock-on consequences.
- The advertising and design industries have a fundamental role to play in preventing this outcome: never has the need for creativity and innovation been more urgent.
- By Going Lightly in everything that we do and applying our skills to empower brands and consumers to do the same, we can trigger disruptive innovation and timely, sustainable change.
- This will stretch us beyond communication to drive innovation in product, service and even business model innovation.
Sample themes: Collaborative consumption, circular economy, service dominant logic
