We simplified a letter and increased customer engagement by 24%

Over the last 2 years we have been working with Social Housing providers across the UK to explore how the application of...

Cannes Lion for Social Farter

Hailed by CNN as what might be “the best public service announcement ever…”, and recognised with a Cannes Bronze Integrated Lion...

Considered_ and youth smoking

Considered_ co-founder Steven Johnson recently had a fascinating conversation with Diane Fenner, Head of Health and Education...

Considered_ in Belgium

Following a presentation we delivered to the UNICEF Baby Friendly conference in Bournemouth, we were approached by DeBakermat, a...

Sustainability: the future of creative industries

In the run up to the D&AD White Pencil Symposium and awards evening on the 27th November, our Director, Steven Johnson was...

We added one sentence to a letter and increased rent payments by 9%

Over the last 2 years we have been working with Social Housing providers across the UK to explore how the application of...

Tobacco Free Futures: Smoking cessation

How can we ensure community interests are reflected by policy? Following the election of the Coalition Government in 2010, the...

Design Like You Give A Damn!

I recently spoke at a Dirty Rotten Socials event titled Design Like You Give a Damn!. Sponsored by Wolff Olins and run in...

Homer, Odysseus and the Future of Behavioural Insights

On returning home to from the Trojan War, the legendary Greek hero Odysseus was forced to sail past the Sirens.  This group of...

Considered_ with cats!

As the principles and processes behind Considered_ have become more seasoned, we’re being invited to apply the approach to an...

We are Considered_

We’re trying to make the world a better place by thinking hard about what really makes people tick. 

We combine behavioural insights, data science and human-centred design to create good problems and better solutions.   

Behavioural Innovation

Many of the most pressing challenges facing organisations, governments and societies are driven by human behaviour. From inefficiencies within teams to systemic bias across sectors. From missed appointments at a local surgery to health inequalities across populations. From littering on the high street to shifts in global climate: everything is behaviour and behaviour is everything.