It’s not CSR, it’s business!

Working with brands and their agencies on sustainability, I’ve come to realise that our biggest barrier to progress on...

NHS Stockport: Smoking cessation

How can branding reduce smoking rates in a community where smoking is the prevailing norm? In 2009, Considered_ worked with NHS...

Breastfeeding campaign goes viral

We produced this viral video as part of our award-winning breastfeeding initiation campaign, Be A Star. It was a great success,...

RNIB: Inclusive design

How can design thinking make retail fashion more inclusive? Despite the all-pervasive influence of popular fashion, elements of...

Social change and sustainability

In the run up to the D&AD White Pencil Symposium, Steven Johnson was asked to write a piece for Creative Review outlining...

The Future of Sustainability is Design

The future of sustainability is design, not communication. When it comes to building brands and driving change, effective...

Considered_ in the North Sea

As intrepid researcher-designers and frustrated adventurers, a project that included sea survival training, underwater...

We added one sentence to a letter and increased rent payments by 9%

Over the last 2 years we have been working with Social Housing providers across the UK to explore how the application of...

I’m from Shadsworth…

Our founding Director, Steven Johnson grew up on Shadsworth, the subject of last night’s Panorama documentary on BBC1. He...

Friends don’t give friends Chlamydia!

Building on the success of the Considered_ fancyaquickie.org.uk and get-on-top.co.uk young person’s sexual health projects in...

We are Considered_

We’re trying to make the world a better place by thinking hard about what really makes people tick. 

We combine behavioural insights, data science and human-centred design to create good problems and better solutions.   

Behavioural Innovation

Many of the most pressing challenges facing organisations, governments and societies are driven by human behaviour. From inefficiencies within teams to systemic bias across sectors. From missed appointments at a local surgery to health inequalities across populations. From littering on the high street to shifts in global climate: everything is behaviour and behaviour is everything.