A new perspective on immediate gratification

Decision fatigue and ego depletion: Implications for behaviour change In a fascinating essay in the New York Times (thanks to...

Department of Health: Health and Wellbeing

How do we make the Change4Life campaign work for us at the local level? Change4Life is a wide-ranging preventive health...

Human beings are like sponges

The Considered_ approach is based as much on the need to deepen and diversify our understanding of human behaviour as it is on...

Considered_ in Belgium

Following a presentation we delivered to the UNICEF Baby Friendly conference in Bournemouth, we were approached by DeBakermat, a...

We added one sentence to a letter and increased rent payments by 9%

Over the last 2 years we have been working with Social Housing providers across the UK to explore how the application of...

NHS Stockport: Smoking cessation

How can branding reduce smoking rates in a community where smoking is the prevailing norm? In 2009, Considered_ worked with NHS...

Men’s Health Forum: Health and Wellbeing

How can user-centred information design help improve male life expectancy? Men in the UK are disproportionately affected by a...

I’m from Shadsworth…

Our founding Director, Steven Johnson grew up on Shadsworth, the subject of last night’s Panorama documentary on BBC1. He...

Sexual Health: STI screening

Increasing uptake of Chlamydia screening amongst young people through a targeted behaviour change intervention. Target Audience...

Sustainability: lessons from public health

Experts in public health have struggled with enabling behaviour change for years. The sustainability sector should learn what it...

We are Considered_

We’re trying to make the world a better place by thinking hard about what really makes people tick. 

We combine behavioural insights, data science and human-centred design to create good problems and better solutions.   

Behavioural Innovation

Many of the most pressing challenges facing organisations, governments and societies are driven by human behaviour. From inefficiencies within teams to systemic bias across sectors. From missed appointments at a local surgery to health inequalities across populations. From littering on the high street to shifts in global climate: everything is behaviour and behaviour is everything.