Increasing uptake of Chlamydia screening amongst young people through a targeted behaviour change intervention.
Target Audience
Under 25-year-old males and females within the borders of Derby City and Derbyshire County.
Approach
- Conducted insight to develop and refine services to best meet target audience needs: focus groups, paired and depth interviews.
- Created segmentation model of sexually active young people to allow for future development of bespoke interventions.