The latest findings from a data science project by Behavioural Insights consultancy Collaborative Change, show in detail how tenants are struggling with Universal Credit. Key…
A Behavioural Insights Smash Course for Local Authorities
Nudge, Behavioural Insights and local authorities Behavioural Insights and ‘Nudge’ techniques are being used extensively across central government and the commercial sector. This approach has shown…
Ontario Ministry of Health: Social smoking
How can we encourage “non-smokers” to quit smoking? Collaborative Change have been working in close partnership with the Ontario Ministry of Health (MoH) and BBDO to design behaviour change…
Knowsley Health and Wellbeing: Smoking cessation
How can we make our Stop Smoking Services more client-centred? Smoking prevalance within disadvantaged communities lies at the heart of the UK’s ongoing drive to reduce…
RNIB: Inclusive design
How can design thinking make retail fashion more inclusive? Despite the all-pervasive influence of popular fashion, elements of the industry have effectively excluded some of our under-represented groups through…
Collaborative Change in the North Sea
As intrepid researcher-designers and frustrated adventurers, a project that included sea survival training, underwater helicopter escapes and getting stranded on a gas installation 15 miles…
We added one sentence to a letter and increased rent payments by 9%
Over the last 2 years we have been working with Social Housing providers across the UK to explore how the application of behavioural insights could…
We simplified a letter and increased customer engagement by 24%
Over the last 2 years we have been working with Social Housing providers across the UK to explore how the application of behavioural insights could…
Homer, Odysseus and the Future of Behavioural Insights
On returning home to from the Trojan War, the legendary Greek hero Odysseus was forced to sail past the Sirens. This group of beautiful maidens were renowned for…
Income Collection & Rent Arrears
The ‘Nudging your way to reduced rent arrears’ project was the first time that Behavioural Insights methodology had been applied and tested within the social…